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Finding an online copywriting course is not hard.  Everywhere you look, some new internet guru tells you the best way to write, what to say and how to say it.

But the best copywriting course is not just a lesson in writing, it’s a complete package showing you when, where and how to use the writing in your complete business model.

For example, let’s look at lead capture pages.

Every online business should have lead capture pages.  These are the pages that people enter their email address and give you permission to send them emails.  Usually people give their email in exchange for something, a free report, a video, or some piece of information.

Lead capture pages are some of the trickiest copywriting because you don’t yet have a relationship with your reader.  This is the stage when you have just met them and want to ask them on a date.  Is a simple afternoon coffee the best, or do you go to dinner?  Too pushy and you loose them and to weak and you’ve never caught their interest.

Any online copywriting course will tell you how to write the lead capture page, but what do you do with it then?  How do you drive traffic to it?  What do you do after you have the emails? If you got a “yes” to your date, then what do you do?

The most complete online copywriting course I know is a complete online business course–Renegade Professional.  This membership site includes information from niche research all the way to customer retention.  You get the information through dozens of tutorials which give click by click instruction on how to build an online business.


Watch this free sample of the first video in “Creating your Own Lead Capture Pages” (this is the first of 4 videos in this series).  This 50 minute tutorial on “Creating Lead Capture Pages” covers introducing what lead capture pages are, the elements of the page, options on setting them up (free and paid) and finally, creating the free give always that accompany the pages.

This video is just one small example of what you will find in Renegade Professional.

Are there online copywriting courses which are more specific to just copywriting than Renegade Professional?  Of course.  But if you need to build your copywriting skills in the context of your whole business, I highly recommend Renegade Professional as the place to start.

How successful is your writing?

If you have trouble getting your readers to take action, you need advanced business writing skills.

Too often, business writing is writer-centric.  You write about what matters to you about your product.  You write about what you want your customers to do.  You write to show how much you know so that you look good to your customers.

How’s it working for you?

Let’s take a moment to think about the real world.  Have you had experiences talking to someone who can only talk about themselves?  They may have interesting things to say, and you may enjoy talking with them for a while, but when you leave the conversation, you realize that they never once asked about you.

Imagine this person even more.  If you do manage to mention something going on in your own life, they change the subject to something similar that happened to them.  And then, they give advice that they could have used, but often it is completely unhelpful to you.

Those people can not imagine what you need.  They may have the perfect advice for you, but you’ll never know it because they don’t listen long enough to you to know what you need.

These people need advanced conversation skills.

Advanced business writing involves learning to write so that the other person feels heard.  You write as if you are talking to a real person with real, exact needs.  You write about solving the problems they have–not giving the solutions you want to give.

This seems easy.  It seems fundamental.

But advanced business writing is tricky because we have so many conversations going on with ourselves that we can’t hear the other person.

When I began building a website to sell essential oils a few years ago, I wrote what I wanted to hear.

For me essential oils are medicinal.  They are natural.  They are powerful.  And they are more convenient that other herbal remedies I have used.

I didn’t have any major health concerns, so I was enamored with the idea of these natural, powerful, medicinal oils.

But my readers didn’t care about that.  They thought natural was good, sure, but getting rid of allergy symptoms was most important.  If you could do it naturally that was an extra bonus.

My readers did care about convenience but they assumed that all medicines should be convenient.  They were used to taking a very convenient pill and saying that essential oils were more convenient than making an infusion had no meaning.  They would never use infusions.  Convenience was not a selling point.

I didn’t know my readers and while I wrote great things about the essential oils, I never got my readers into action.  They just didn’t care what I had to say.

Advanced business writing, really getting into the heart and mind of your clients is a necessary skill for building your business.  It will attract clients to you and build loyalty to you.  This attraction marketing, like good conversation, will make the reader feel important, understood and appreciated.

If your content could use some advanced business writing skills, I urge you to listen to this interview with David Garfinkel.  David teaches copywriting (writing which call the reader to action) in a simple to understand and implement way.

So How Do you Get all That Free Traffic Anyway?

Free Web Traffic?  Ya, sure.

If you have been writing for internet for any amount of time, you hear how by properly writing your content, the search engines magnanimously send you lots of free traffic.  And often you write and you write and you write, but you still have not seen any of that miraculous traffic.

Writing for the internet is different than 8th grade English class writing.  As a writer, I’ve had to unlearn many habits, learn new ones, and accustom myself to writing in a style which feels, well…  not writerly.

You can get free traffic through properly written internet content but you must learn how to write properly for the internet.

I have just written a hub page with some step by step instructions for the basics of internet writing:  A Step by Step Guide to Free, Targeted Web Traffic.

Writing internet content to get free web traffic is not hard but until you unlock the secrets, it can seem impossible.  That’s why I highly recommend a membership at Renegade Professional.

At Renegade Professional, you will get in-depth, click by click training on all aspects of internet writing–and many other ways to get free internet traffic as well.

Some of the videos you’ll find:

• Writing with Pull–how to write so that your readers think you’re talking to them.
• Keyword Research
• How to write a title
• How to construct an article
• Content sharing
• Article marketing
• Bookmarking (what to do once you’ve written that content)
• And much, much more…

Renegade Professional covers not only content creation, but many other techniques used to build your online videos.  It has dozens and dozens of videos (I think you could spend weeks full time just trying to listen to them all).

If every time someone asks you, “So how’s your website going?” you’re embarrassed to reply, now is the time to improve your business skills.  Get your membership to Renegade Professional today.

PS. Here’s a tip I’ll share with you:  if you’re not quite ready to jump into Renegade Professional, there is a free “sister” site which has lots (and I mean lots) of information about Attraction Marketing and building your online business.  Renegade University is free, and uses more articles than videos.  It has the same, beefy content, but doesn’t quite have the same breadth.  If you need more free traffic and can’t figure out how to get it, give Renegade University a try.