If you have ever wondered about the power of really owning your niche, you will be convinced of its importance in this video.

John Nese is the proprietor of Galcos Soda Pop Stop in LA.  He stocks over 500 types of soda–everything from rose petal soda to cucumber soda to a cola cream soda.  He knows the difference between the bubbles, the ingredients, the types of glass that the bottles use–he can even quote health facts about why sugar is better than corn syrup.

This guy knows soda.

And if you want soda, you’d go to him.

Watch this fascinating video to see a true master at niche business.  He found a niche and he went deep instead of wide.

You want juice?  Go somewhere else.

You want Pepsi?  He’ll point you to the store down the road.

But if you want soda made from small breweries, he’s got it for you.

Niches work.

When you want to start a business, it is really important to find niche markets which are profitable.

Twitter is a great way to find profitable niche markets.

There are many guidelines for finding niches, and of course, many times people make considered choices to disregard those guidelines.  But in general, to find niche markets you will look for:

• High demand.  You want to find a niche which has many searches for the service or product you are supplying.  Find out what people want. What are they looking for?  What do they need? Low demand can make building your business slow.
• Low supply.  The fastest way to profit is to find niches which are under-supplied.  If there is a lot of supply, this may indicate that a niche is particularly profitable and worthy of your business–or it may mean its over saturated.  Research a lot and make a considered decision.  You want a niche where people are desperate for a solution.
• Good monetization potential. You’re in business to make money and you want to be sure your niche is profitable.  Find a niche were people are willing to pay for their solutions.

How do you find these elusive perfect niches?

Twitter.

Twitter is a great way to find out what people are talking about.  It’s like listening in to hundreds of conversations at once.  You learn what people need, what they hate and what they love.

Twitter is a perfect tool to find niche markets.

To learn how to use twitter to find niche markets, read my hubpage “How to Find Niche Markets with Twitter“.  You will discover how to find the people talking about what you want to hear, and what to listen to.