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Your email is full of emails from marketing gurus.  All of them teach many techniques, from PPC to building a blog, from emailing to properly constructing a website.  How do you know where to put your money?

You need to learn complete marketing strategies, not just marketing techniques.

To learn how to build your business, you need to think like a marketer.

A marketer understands that a business and its message are not separate.  The way you do business, the platform you use, the business model all reflect your marketing strategies.

REI has well informed sales people and printed sheets comparing the features of all their products.  When you buy a kayak from them, you feel like you made an informed decision.  REI is its marketing strategy.

A local kayak store, Rutabaga has a beautiful handmade wooden kayak hanging from its ceiling.  They talk to you about the beauty of kayaking as well as the features of their products.  Their motto is “We don’t sell boats, we sell time on the water.”  They have a lot of advertising about being locally owned for more than 25 years.  They sell the experience of kayaking.

Both stores are very similar, but both appeal to different crowds.  If I want a techie, informational experience, I go to REI.  If I want to feel good about buying locally, if I want to chat about the best places to kayak locally, I would go to Rutabaga.

Each store embodies their marketing.

So how can you learn marketing strategies?

Step One:  Download Attraction Marketer’s Manifesto

The free Attraction Marketer’s Manifesto gives the fundamental concepts of attraction marketing–giving valuable information to attract customers to you.  This type of marketing means that customers come to you, they request your help.  You don’t chase people down; you don’t badger them to buy.  Just like REI and Rutabaga, you provide your customers with the information they seek and the experience they desire.

The Attraction Marketer’s Manifesto is a course book on marketing strategies that make you proud.  You can sleep at night knowing that you are valuable to your customers.  And the most of the strategies are free or nearly free, and very doable even for beginners.

Are you prepared for the coming depression?

Robert Kiyosaki’s new book “Rich Dad’s Conspiracy of the Rich: The 8 New Rules of Money” will be released in September.  In this interview, he asks us whether you are prepared for both types of depressions.

What?  Two types of depressions?

If you listen or view the news, I’m sure you are as overwhelmed with the news about the economy as I am.  Every day I hear more friends loosing their jobs or getting their hours reduced.  Every day I hear of businesses going under and loved ones having their homes foreclosed.

The economic forecasts are confusing and daunting.

How can we protect ourselves from the ever shifting economy?

Robert Kiyosaki has always recommended being a business owner or investor as a way to control your financial future.  When I started out with “Rich Dad, Poor Dad” many years ago, I completely agreed.

But when I started my business, I soon found out that it was much harder than I thought.  I had great products.  I had lots of enthusiasm.  I even said all the affirmations.

But I had no sales.

My education in business has been long and slow but I have finally found the mentors who help me get on track.

Renegade Professional is the most thorough, the most complete system of step-by-step training I have found.  There are dozens and dozens of click-by-click tutorials of how to use the internet to build your business (and more added every week).

Before I joined Renegade Professional, I had been fooling around, tying to get traffic to my websites and get that traffic to convert to sales for years.  Renegade Professional is a one stop shop which showed me how to put it all together.

For example, through Renegade Professional, I learned how to twitter.  Now twittering is not that hard, but how do you use it to drive traffic to your business?  And once you get new people to your site, what do you do with them?  What are the twitter rules of etiquette?  How can you get like-minded twitterers in one “room” to tweet together?

All of this became clear when I joined Renegade Professional and had one aha moment after another.

Before I knew it, I had traffic to all my websites from twitter.

Renegade Professional pulled it all together for me.  Years of study about internet business had taught me many techniques and skills, but forming them into a cohesive business plan had eluded me.  With Renegade Professional, I not only learned new skills, but learned how to use them to make money.

Join Renegade Professional to get your internet business flying.

Twitterers don’t stay.  They tweet and then skedaddle.

According to Nielsen Online, the twitter retention rate is low, often below 30%.  This means that of the people that open a twitter account, 60%–and sometimes 70%–are not twittering the next month.  So far, twitter may be big, but the glow is gone quickly.

Unless twitter finds a way to keep its members, its phenomenal growth won’t be sustained.  Eventually, twitter will run out of new users to replace the old.

What Can Twitter Teach You in Your Business?

There are a couple of lessons that twitter can teach you for your business.

First, if you use twitter in your business for marketing, know that you are communicating with a changing crowd.  Know that the person who reads your tweets today, may not be reading them tomorrow.

And know that tomorrow, you may need to find a different way to communicate with your customers.  Twitter is big now, but the Internet changes quickly.  Watch, listen and stay flexible.  Be prepared to change with whatever the future brings.

The second lesson is even more important.

The only way for twitter, your business, or any business to truly grow is with a devoted, long-term audience.  Even a mega-star like twitter will not create block-busters if it can’t create loyalty.

To build a reliable, long term business, you must find your audience and speak to them in an authentic way.  If you really offer them something useful, and really tell a story they can relate to, you will be rewarded with their loyalty.  They will tell their friends and your business will grow in a sustainable way.   You may have a blockbuster, or you may not.  But either way, you will be around for a long time, and you will have been useful to your customers along the way.