Seth Godin and the Power of the Tribe
If you want to change the world, get a tribe of 1000 people.
Seth Godin, my marketing hero, recently did an interview with Loic Le Meur. One of the points that Seth makes, is that if you want to change the world, find your tribe who agree.
He points out that you need a tribe of people who all think like you. When these people go to their tribes, your message will spread.
Seth Godin is a powerful marketer, but more than that, he is a profound philosopher.
His message is all about how we spread the things we love to one another. Our job as business people is to provide the things people love.
The best marketing is not convincing someone to love what you have, but to have what they love. After that, they will do the marketing for you.
Be the Best in Your Tribe
Another point Seth makes is that whatever you do–be the best. Not the second best, not the third best–you must be the best.
He pointed out that in the world of $2000 video cameras, people will buy the best one. If you are second best, your game is over–no one will buy yours.
This can be applied to everything we do in life, but in particular, to how we do business.
If you are market health products for diabetes, then offer the best help for diabetes. If you teach people how to blog, give them the best training.
No one will look at your services and say “Gee, she’s not as good as Nancy, but I’ll buy from her anyway.”
You must be the best in your tribe.
…And that also means that you must know your tribe.