Owning Your Niche: Galcos Soda Pop IS Soda
If you have ever wondered about the power of really owning your niche, you will be convinced of its importance in this video.
John Nese is the proprietor of Galcos Soda Pop Stop in LA. He stocks over 500 types of soda–everything from rose petal soda to cucumber soda to a cola cream soda. He knows the difference between the bubbles, the ingredients, the types of glass that the bottles use–he can even quote health facts about why sugar is better than corn syrup.
This guy knows soda.
And if you want soda, you’d go to him.
Watch this fascinating video to see a true master at niche business. He found a niche and he went deep instead of wide.
You want juice? Go somewhere else.
You want Pepsi? He’ll point you to the store down the road.
But if you want soda made from small breweries, he’s got it for you.
Niches work.