Marketing by Attraction? How to Get your Customers to Come to You.
When I began my business, I was schooled in all the classic ways to find customers. The basic theme was GET IN THEIR FACE.
I was taught to approach people in the grocery store.
I was told to put my business card in magazines in the newsstands.
I was told to have samples with me everywhere so that if I was in line at an amusement park, I could speak with people while my kids went on the roller coaster.
I bought newspaper ads. I went to expos. I made cold calls.
And in the end, I spent hundreds of dollars making people run away from me.
Marketing by Un-Attraction–the Old Standard
One of the greatest marketers of our time, Seth Godin, in his book “Permission Marketing” describes in the evolution of marketing.
In the old way of marketing, which Seth calls “interruption marketing”, all marketing is in your face. Commercials come on during your favorite show; billboards are placed to block your view of the countryside; and of course, you pitch your products in the grocery store line.
In this new age of internet, now we as marketers need to get people’s permission to market to them. We must earn the right to market to them or they will vote with their exit click. We can no longer use interruption marketing.
Marketing by Attraction–The New, Better Marketing
Seth Godin describes the new way of marketing “Permission Marketing”, and Ann Seig picks up on this and carries it farther to “Attraction Marketing”.
Attraction marketing is finding customers by attracting the people who are looking for you.
You are a beacon that they follow.
You provide answers that they need.
You make yourself useful so that people trust you and the products you offer.
In attraction marketing, you are not convincing people that they need to buy from you, you are helping them and they are grateful.
How do you become a beacon?
You must discover what solutions people are looking for, provide the answers, and make yourself “findable”.
And “findable” in this day and age means learning how to use the internet for your business.
Ann Sieg has made this whole process clear in her new free e-book “The Attraction Marketer’s Manifesto“.
This is a book for everyone who wants to grow their business–but not chase down their customers.
Find out:
- How to stand out among your competition
- How to get the attention of your customer base
- Why using the internet to reach your customers is vital to your business
- How to become trusted by your customers so that they come to you for advice
- What is your most important marketing job
- What is one of the best ways to increase your lead flow to your business
- 133 ways to differentiate yourself from your competition.
Ann Sieg provides an excellent book explaining Attraction Marketing and why it is absolutely necessary to understand these concepts and implement them to be successful in business today.
I highly recommend her free e-book “The Attraction Marketer’s Manifesto” to get started attracting your business to you.