How to Learn Marketing Strategies
Your email is full of emails from marketing gurus. All of them teach many techniques, from PPC to building a blog, from emailing to properly constructing a website. How do you know where to put your money?
You need to learn complete marketing strategies, not just marketing techniques.
To learn how to build your business, you need to think like a marketer.
A marketer understands that a business and its message are not separate. The way you do business, the platform you use, the business model all reflect your marketing strategies.
REI has well informed sales people and printed sheets comparing the features of all their products. When you buy a kayak from them, you feel like you made an informed decision. REI is its marketing strategy.
A local kayak store, Rutabaga has a beautiful handmade wooden kayak hanging from its ceiling. They talk to you about the beauty of kayaking as well as the features of their products. Their motto is “We don’t sell boats, we sell time on the water.” They have a lot of advertising about being locally owned for more than 25 years. They sell the experience of kayaking.
Both stores are very similar, but both appeal to different crowds. If I want a techie, informational experience, I go to REI. If I want to feel good about buying locally, if I want to chat about the best places to kayak locally, I would go to Rutabaga.
Each store embodies their marketing.
So how can you learn marketing strategies?
Step One: Download Attraction Marketer’s Manifesto
The free Attraction Marketer’s Manifesto gives the fundamental concepts of attraction marketing–giving valuable information to attract customers to you. This type of marketing means that customers come to you, they request your help. You don’t chase people down; you don’t badger them to buy. Just like REI and Rutabaga, you provide your customers with the information they seek and the experience they desire.
The Attraction Marketer’s Manifesto is a course book on marketing strategies that make you proud. You can sleep at night knowing that you are valuable to your customers. And the most of the strategies are free or nearly free, and very doable even for beginners.
