It’s important to remember to keep the human touch when you build your business.  Ustream can help you do that.

Building your business with the internet can mean that you gain your lead, build trust with them, complete a purchase with them and never interact personally.

Sometimes this works well for people.  They want to buy what they need and move on.

But when you business involves service (and even if it doesn’t), it is a good thing to remember peraonal, human interactions.

Ustream.tv, a website which allows you to stream live video to the internet in real time is a great solution.

With Ustream, you can interact with your customers, answer their questions and build your rapport with the;m.

I’ve made a short video on  how Ustream.tv can help your business.

When your customers have a question, need to see a demonstration, or just want to see who your are, Ustream is a great solution.

And if you’re feeling tech-challenged or don’t know how to apply Ustream to internet Attraction Marketing, I recommend Renegade Professional for your one stop shop for internet marketing training.

The best Wordpress themes are easy to find.  Themes are everywhere.

Different colors…different numbers of columns…fixed width or variable…

One of the fun things about Wordpress blogs is that they are so easily spiffed up.

How do you find the best Wordpress theme?

This video will get you started finding exactly what you need.

When you’re a beginner at Renegade Professional, it is so easy to be overwhelmed.  Dozens and dozens of videos on all types of subjects can distract you.

If you manage to make it through Renegade Professional, then there are all the other distractions on the webs–the newest launch from the latest internet guru, the latest changes from Amazon and Google, the emerging social media tools.  It’s a jungle to get lost in.

And if you manage to stay out of that, the final and most devasting distraction can hit–the voices in your own head.  The constant dialog telling you why you can’t do this, why you’re making mistakes, why it will never work, why you’re wasting your time.

The distractions are endless.

Stay Focused

Mike Klingler has great advice for Renegade Professional beginners.

Stay focused.

And if you need help, get a coach to help you.

It’s a big job handling everything it takes to get an internet business started.  The technical learning curve alone can be overwhelming, but the emotional battles can take you out.

Find a coach to help you wade through it all.

A chai wallah does one thing: he makes tea.

He makes tea day in and day out. Over and over.

I remember when I was in India how the chai wallahs would enter the trains at every stop and each had their own way of calling “chai”. They would squeeze up and down the aisles with their pots and glasses, at all hours of the day or night (you never got a quiet time). They would shout about their chai is such a way that the words ceased having meanings and became a song.

They were all experts at the same thing, making tea, but they each had their own way of doing it.  (For a wonderful website devoted to the chai experience in India, visit chai pilgrimage.)

Are You Willing to Become a Wallah?

To become a wallah, you must specialize.  Avoid distraction and do the same thing over and over until you become good at it.  And after you have repeated it over and over, your own unique mark will develop.

Focus on one thing and ignore the rest until you become good at it.

“When you go all in, it focuses your attention and effort, doesn’t it?”

—Seth Godin in his blog post Chai Wallah

If you focus your attention, practice until you’re crazy, you come up with your expert call.  You will become a internet business wallah.

You can’t reach success without failure.

I never knew that you had to fail to succeed.

When I was growing up, I was taught that failure was, well, failure.  Failure was not supported.  Failure was something to be ashamed of.

It has only been though building a business that I have made friends with failure.  I fail.  I get up.  I move on.